This session, led by John Bianchi of Goodman Media International, provided an in-depth continuation of the framing and messaging workshop introduced during the Tuesday morning plenary session. It addressed in more detail how to reduce a complex topic to simple, compelling language for specialized or general audiences, and how messaging varies with the media used. It accomplished these goals in part via a review of case studies. The session focused special attention on several issues that are currently topics of public debate such as ART, gene patenting, synthetic biology, or others.
Documents Related to This Session